Cookie Guidelines

What Are Cookies?

Cookies are tiny text files stored on your device when you visit websites. The UK-best Review Site employs cookies that adhere to UK GDPR and PECR rules. These files help our website remember your choices and enhance your experience. Unlike gambling platforms we analyze, we do not use cookies to track financial activities. The Information Commissioner’s Office (ICO) in the UK provides guidelines on the use of cookies. While most browsers accept cookies automatically, you can change your settings to block them. Keep in mind that disabling cookies may impact website performance. We do not store personal identification details without your explicit consent.

Required Cookies

These essential cookies support key functionalities such as security and accessibility features. As per UK law, consent is not necessary for these cookies. They include session cookies that preserve your settings while navigating the site, and security cookies that safeguard against fraudulent actions. Unlike gambling websites we review, we do not use cookies for age verification; that is handled by the gambling platforms themselves. Essential cookies ensure the proper operation of our site and assist us in meeting UK gambling advertising standards. These cookies do not gather data for marketing purposes and are automatically removed once the browser is closed.

Analytical Cookies

We utilize Google Analytics cookies to analyze how users interact with our website, in compliance with ICO recommendations. These cookies gather anonymous information about page visits, time spent, and browsing paths. Unlike gambling sites we review, we do not track individual betting activities. This data helps us improve content related to UK-licensed operators. You can opt-out by installing Google’s Analytics Opt-out Browser Add-on. We’ve configured the Analytics tool to anonymize IP addresses for users in the UK/EU. These cookies remain active for 26 months, in line with UK best practices, with data being processed in the United States under the EU Standard Contractual Clauses.

Advertising Cookies

With your permission, we employ cookies to track the effectiveness of our affiliate marketing with UK-licensed operators. These cookies help us verify if you arrived at a gambling platform via our site. Unlike actual gambling sites, we do not use them for behavioral advertising. You will encounter these cookies on pages that include affiliate links to operators like Bet365 or William Hill. They are supplied by affiliate networks such as Income Access and do not contain any personal information. Under UK PECR regulations, we must obtain your consent before placing these cookies, and you may withdraw your consent at any time through Cookie Settings.

Preference Cookies

These cookies store preferences such as dark mode or font size settings. Unlike gambling sites we review, we don’t track game-specific choices. These cookies improve your reading experience while reviewing UKGC-licensed operators. Preference cookies may also store your region to display pertinent gambling regulations. In line with UK data protection legislation, these non-essential cookies need your consent. They generally last for 30 days but will be erased sooner if you clear your browser data. These cookies are browser-specific and don’t work across different devices or browsers.

Third-Party Cookies

When we display content from UK-licensed operators or responsible gambling organizations like BeGambleAware.org, they may place their own cookies. We do not control these third-party cookies. Social media sharing buttons may also store cookies if you are logged in to those platforms. Unlike gambling websites, we limit the use of third-party cookies. Some affiliate partners may set cookies when you click on links to UKGC-licensed operators. These cookies are governed by the privacy policies of those third parties, not by our Cookie Policy.

Cookie Management

UK data protection laws provide you with control over cookies. Most browsers allow you to view, manage, delete, and block cookies in the settings. Please note that disabling all cookies may impact the website’s functionality. Unlike gambling platforms, we don’t require cookies for logging in. Our Cookie Consent banner gives you the option to select your preferences. For more comprehensive instructions, refer to the ICO website. Mobile users can adjust cookie settings through their device browser settings. Clearing cookies will remove your preferences, so be aware of that. We recommend reviewing your settings periodically as browser updates can affect available options.

Cookie Expiry

Session cookies expire once you close your browser. Persistent cookies have longer durations, ranging from 24 hours to 26 months for analytics purposes. Unlike gambling websites, we do not use indefinite cookies. Marketing cookies usually last from 30 to 90 days. UK regulations require us to clarify the lifespan of cookies. Essential cookies are typically short term. You can manually remove cookies through your browser settings at any time. Our cookie audit is updated yearly to reflect any changes. The "Last Updated" date below shows when we last reviewed the cookie expiration periods.

Policy Changes

We routinely review this Cookie Policy to stay aligned with changes in UK law and ICO recommendations. Major updates will be announced prominently for a period of 30 days. Your continued usage signifies acceptance of these updates. Unlike gambling terms, changes to the cookie policy do not impact your account status. We encourage you to check this page regularly, particularly after updates to UK regulations. Archived versions can be provided upon request. The UK Data Protection Act of 2018 and UK GDPR govern our cookie procedures. For significant changes, we may ask for renewed consent. The effective date at the bottom indicates when changes were implemented.